Work for a new animated identity for one of the leading lights in the education industry, the long established Cambridge University Press. Playing with their existing shield identity, this adaptive branding brings a new lease life to the company, giving them an advantage in an increasingly digital-first world.

It also adds a sense of youthfulness to a brand steeped in history and tradition. Broadening its reach to all generations of learners and educators alike, ensuring the brand is ready to continue leading the way in helping shape our futures.

Cambridge, England.